RTX 4070 Super: sales so disappointing ?
This January, NVIDIA has already launched a new card: the RTX 4070 Super. This will be followed by the 4070 Ti Super and the RTX 4080 Super at the end of January. However, feedback on the first model is not good… At least in terms of sales!
Moore’s Law is Dead has heard from a number of resellers. The latter tells us that some dealers have turned down stocks of 200 cards, while others report that sales have been a disaster. At the same time, a member of a scalpers’ collective reports that he has had no difficulty in placing numerous orders. However, he adds that he cancelled most purchases when he saw the low level of sales. Yes, for a scalper, the aim is to buy as many cards as possible, then make a profit on resale by betting on out-of-stock situations… Lost!
According to Moore’s Law is Dead, the main reason behind these low sales is… The card itself and the timing. The first thing to consider is the launch period: January, just after the festive season. The problem is that during this period, people have no money to invest because of Christmas presents… Or the computer purchases have already been made!
The other factor to consider is the card itself, its price and memory capacity. In 2024, it’s understandable that buying a €660 graphics card with 12 GB of memory isn’t the stuff of dreams. All the more so since, under certain scenarios, 12 GB can quickly start to show its limit. And even then, we’re talking about €600, provided you find a card that respects NVIDIA’s recommended retail price. More expensive cards are available, such as the Strix version at €900!