A Meaningful Partnership
In an inspiring collaboration, Blizzard Entertainment is joining forces with CureDuchenne, a renowned nonprofit organization dedicated to finding a cure for Duchenne muscular dystrophy (DMD). This partnership aims to raise funds through an in-game promotion in the massively multiplayer online role-playing game (MMORPG), World of Warcraft. This initiative is not just about gameplay; it’s about making a real impact in the lives of those affected by this rare neuromuscular disease.
A Tribute to Mats Steen
The charity campaign is deeply inspired by the heartfelt story of Mats Steen, affectionately known as Ibelin in the World of Warcraft community. Mats lived with Duchenne muscular dystrophy and showcased an extraordinary spirit that resonated with many. Following his passing at the age of 25, his family learned about the vibrant community he fostered through his gaming adventures. An award-winning Netflix documentary, The Remarkable Life of Ibelin, highlights Mats’ journey and the joy he brought to those around him.
A Community of Hope
Mats’ story sheds light on the importance of connection, something that World of Warcraft uniquely provided him. Players from around the world came together, forming friendships that transcended the boundaries of his physical condition. With Blizzard’s charitable promotion, players can now join the effort to support CureDuchenne as they work towards accelerating a cure. Gamers can participate and honor Mats’ legacy while contributing to a cause that can change lives.
Join this remarkable journey today and unite with the World of Warcraft community to support a brighter future for those affected by Duchenne muscular dystrophy.