“Game. Grow. And Touch Grass.” No, really—that’s in the page name for SeedSaga, a new nature campaign that wants Guild Wars 2 players to help their worlds inside and out.
“These packs start your quest to all things botanical and deepens your connection with nature,” the site explains. “And without even knowing it, you’ll be counteracting the effects of climate change.”
The first iteration of SeedSaga features three real-life plants playing as counter-parts to their Guild Wars 2 equivalents. The Blooming Passiflora is invoked by the Passion Flower, a therapeutic American herb with mild sedative effects. Flax is, of course, much like the real-life flax of the Mediterranean region and India, known for being a “superfood” with omega-3 fatty acids, fibers, and antioxidants.
Each delivery of seeds includes a recyclable sachet with instructions, plus an ability card that can either be kept as a collectible or turned into a soil card.
Agency for Nature, a creative agency that appears to be responsible for SeedSaga, aims to improve awareness of nature both in- and out-of-game. “Targeting an overlooked audience for environmental campaigns, the ‘Seed Saga’ campaign went where few have dared to tread, attempting to ignite the interest of the gaming community in real-world gardening!”
