Introduction to Arctic’s Anniversary Celebrations
As part of its 23rd anniversary celebrations, Arctic had planned to offer selected products at attractive prices. This initiative aimed to give something back to its loyal customers. Unfortunately, a pricing error occurred on an existing promotion, leading to some customers being overcharged.
Details of the Pricing Error
The pricing error was identified on Arctic’s store on Amazon. Specifically, the prices for the Liquid Freezer III and Freezer 36 series did not align with the intended promotional prices. This discrepancy caused some customers to pay more than the advertised promotional rates.
Steps Taken to Rectify the Issue
Arctic has taken swift action to rectify this mistake. Customers who overpaid for the Liquid Freezer III and Freezer 36 series on Amazon will automatically receive refunds for the overcharged difference. This proactive measure ensures that all customers benefit equally from the anniversary deals.
Extension of Anniversary Deals
As a gesture of goodwill, Arctic has decided to extend its anniversary deals for the Liquid Freezer III and Freezer 36 product lines for at least two more months. This extension allows more customers to take advantage of the attractive prices initially intended for the anniversary celebration.
Message from the CEO
Magnus Huber, CEO of Arctic, stated, “It’s very important to us that everyone benefits equally from our thank you campaign. We sincerely apologize for this mistake and will do everything to make amends. Our customers and their trust in us are of utmost importance to Arctic.” This statement underscores the company’s commitment to maintaining customer trust and satisfaction.
